Pearl River Delta International Forum on
Innovation and Intellectual Property
Promoting Economic Transformation During Economic Crisis

26-27 October 2009, Guangzhou, P.R. China

Sponsors:
Guangdong Intellectual Property Office
U.S. Chamber of Commerce

Co-sponsors:
Guangdong Intellectual Property Protection Association
Quality Brands Protection Committee of China Enterprises with Foreign Investment
International Chamber of Commerce

Supporters:
Guangdong Provincial Public Security Department
Department of Foreign Trade and Economic Cooperation of Guangdong Province
Office of Foreign Affairs of the People’s Government of Guangdong Province
Guangdong Provincial Administration for Industry and Commerce
Guangdong Provincial Copyright Bureau
Guangdong Sub-Administration of China Customs

Supporters as Invited by the U.S. Chamber of Commerce:
Sybase, Cisco, Microsoft, Qualcomm,
PhRMA, Time Warner, Pfizer

11:00-11:10      Tea Break
11:10-12:20      Session Ⅱ:The Process of Innovation: Case Studies in Developing a Competitive Environment

                          This session will explore the process of innovation and the role of government policy in fostering an environment which allows innovation to prosper-including policies related to intellectual property protection and enforcement, standards, tax, investment, science and technology parks, venture capital, education, and research and development.  The participants will outline the R&D process in their industry, highlighting the various policies which have allowed and encouraged them to invest in innovation, as well as those policies that have hindered innovation.

                            1. Mr. Mark Norbom, President & CEO, General Electric Greater China
                            2. Ms. Carol Lam, Senior Vice President and Deputy General Counsel, QUALCOMM
                            3. Mr. Zhang Song, Executive Vice President, Mindray
                            4. Mr. Chris Singer, President, International, PhRMA
                            5. Mr. Tang Shanxin, Chairman of Guangdong Intellectual Property Protection Association

                           Moderator: Mr. John Chen, Chairman, President and CEO, Sybase, Inc.

12:30-13:30       Luncheon
                           Address: Ms. Sharon Barner, Deputy Director, US PTO
                            (13:00-13:20)

13:30-15:10      Case Studies: The impact of Effective IP Enforcement on Business and Innovation
                          This session will allow for panelists to share their experiences, strategies, and best practices for protecting and enforcing their intellectual property rights as well as the role that such protection and enforcement has played in contributing to innovation, and corporate growth, including helping  transform SMEs into globally competitive companies.
                          1. Joint Presentation of IP Guidelines for Business
                        Introduction: Victor Chu, Executive Board member of International Chamber of Commerce and Chairman of First Eastern Investment Group.
                        Presentation of the IP Guidelines for Business: Allen Dixon, Managing Director, International Intellectual Property and Technology Consulting
                        Importance of the Guidelines for Company Use:  
                            Mr. Phil Wright, Head of Global Protection, Cisco
                           2. The Honorable Randall Rader, Federal Judge, U.S. Court of Appeal for the Federal Circuit
                           3. The Honorable Lin Guanghai, Chief Justice, IPR Tribunal of Guangdong Court
                           4. Mr. Ronald Cheng, Assistant U.S. Attorney, IP Crimes Section, U.S. Department of Justice
                           5. Mr. Li Qunying, Director of IP Division, General Administration of Customs

                            Moderator: Mr. Jack Chang, Chairman, QBPC

15:10-15:30      Tea Break

15:30-16:30      Creator to Consumer: Protecting Intellectual Property in a Digital Age 
                          This session will examine the challenges of global IPR protection and enforcement in a digital age, the role of international organizations, and the various strategies employed by copyright and trademark owners to counter these threats.
                            1. Mr. Hugh Stephens, Senior Vice President, International Relations and Public Policy, Time Warmer
                            2. Dr. Frank Wan, International Intellectual Phonographic Industry, Hong Kong Group
                            3. Mr. Paul Neureiter, Senior Director, International Trade Policy, Pfizer, Inc.
                            4. Ms. Rose Baochun Zeng, Partner, Guangdong United Intellectus Law Firm
                            Moderator: Mark Cohen, Chair, AMCham-China IP Committee

16:30-17:00       Closing Ceremony (Presided by： Ms, Xie Hong, Division Director, GIPO)
                            - Speech by Mr. Myron Brilliant, Senior Vice President, U.S. Chamber of Commerce
                            - Speech by Mr. Zhu WanChang, Deputy Director, GIPO